Style: My High Street Jean Edit…


Jeans easily make up a third of my wardrobe these days. As a rule, I try not to wear them to work because when I’m not working and being mummy a pair of jeans and a jumper are my go-to most of the time.

I have a confession to make, I will not spend more than £40 on jeans. Perhaps I should reword that, I don’t believe in spending more than £40 on a pair of jeans. My frugal ways with denim are largely in part because I don’t have the time to try on an extensive range of jeans and mostly because I just don’t have the money to spend on pricey jeans anymore. Added to which, jeans shopping has to be one of my least favourable activities.

Coat, Marks & Spencer (old). Jumper, GAP (old). Jeans, Lindex . Socks, H&M. Trainers, Superga at Whitestuff

My denim buying habits have changed slightly since having Daisy. Whereas I once wouldn’t be seen in anything other than hipster, low rise cut, these days I very much favour the mid to high waist to take care of my mum tum. But although my waist heights have gone conservative I am more confident with my denim sartorial choices and now favour wide leg cropped and mom styles over the classic skinny. I like to think I’m equal parts practical and fashionable.

I am frequently asked where I get most of my jeans from (probably because I am so often seen in them) so I thought I would put together a round-up of my favourite places to buy jeans from that won’t break the bank…


I am a relative newcomer to H&M denim as I was unsure of my size in there (it varies with most styles between a 10 and a 12) but now I have dabbled I can confirm they are actually a great find. I have these wide leg pair with a turn-up (below) that were popular last year and I recently bought some mom jeans that I picked up for just £19.99. Unbelievably affordable and hardwearing so far, the only downside I have found is that the mom styles are not as well stocked as the skinnies in store so I have to order them online but that’s hardly a negative. H&M is s great place for trend led denim at purse-friendly prices.

Blazer, Zara. Cardigan, Marks & Spencer. T-shirt, GAP. Jeans, H&M. Boots, Zara. Bag, Mulberry (all old)


Lindex is my newest discovery (i.e. a couple of weeks ago) when I was kindly gifted a pair for a press trip to a pig farm. Probably testament to how good they are, myself and several of the other blogger/influencer mums (and even the PR) arrived wearing the same jeans we’d all chosen! Having not tried them on prior to the day I was nervous to see whether the fit would be any good (I went for my size which is 36 in european sizes) and I can honestly say they were the most comfortable pair of jeans I have put on in a long time. Championing fashionably conscious clothing, the brand makes their denim using responsibly sourced cotton and deploys processes that use 85% less water and 70% less energy to make their jeans. Safe to say these Nea straight leg jeans are fast becoming a favourite for me already.

Coat, Marks & Spencer (old). Jumper, GAP (old). Jeans, Lindex . Socks, H&M. Trainers, Superga at Whitestuff

New Look 

New Look has been one of my regular destinations for denim for years now and probably where most of my jeans are from. With just the right amount of stretch in them, true to size and all the latest styles on offer, it’s the shop I can dash into quickly and pick up a pair that I know will fit. When I wanted to try mom jeans and was unsure if they would be for me, New Look was the first place I headed to. Their black coated skinny jeans are one of my all time favourite pair of jeans when I want something a bit dressier or to bridge the gap between work and play.  

Shirt, GANT. Coated Jeans, New Look (old). Boots, New Look (old)


I’ll be honest, I hadn’t really ever thought of Primark with regards to denim up until a few years ago especially as I was so satisfied with my go to place, New Look. But when I was looking for some wide leg cropped style jeans I saw some come up on my Instagram feed so headed for my nearest store. I must also confess I bought a size up instinctively thinking a pair that cheap would come up small. I’m happy to report I was wrong and have eaten my words ever since. I love skinny jeans from Primark too – they really hold me in all the right places and I’ve recently learned that the brand have just launched their first range of jeans that are made from 100% sustainable cotton for just £13 – a significant leap for fashionably conscious clothing on the high street. Needless to say I shall be trying them asap!

Blazer, Zara (old). Jumper & Culottes, Primark (both old). Loafers, (old but similar here)

Here are my top tips for buying jeans on the high street…

  • This might seem an obvious one but avoid the stress and nightmare that is jeans shopping and order online so you can try them on at home. That way you can try them on at different times of the day to see how the fit is as well as trying them with different tops too before you commit.
  • Don’t be afraid to size up – mom styles are cut high and narrow on the waist so will inevitably come up a bit snug if like me you’re not graced with a defined waist.
  • Don’t be afraid to experiment and go out of your comfort zone with denim trends. I had always thought that culottes would drown my 5 foot 4 figure and that mom jeans would be wasted on my non-waisted body – I was happily proven wrong by experimenting.
  • Don’t be afraid to take the scissors to them. I often turn up my jeans if they are too long but if that’s not for you, simply cut off an inch or two!

I’ve put together a little edit of my favourite jeans from some of my chosen high street stores that I hope will help you on your denim travels…

1. Mom Style, New Look. 2. Susatinable Skinnies, Primark (available instore only). 3. Coated Jeans, River Island. 4. Nea Straight Leg, Lindex. 5. Ecru Wide Leg Cropped, H&M

Happy Shopping!


This post was not sponsored. All thoughts, writing and opinions are my own.


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