Mini Style: Lightening the load with Zip & Zoe…


Now that Daisy is out of nappies, (we surivived potty training, yipee!) and I am back at work part time, I was beginning to feel the time was coming to shelve the nappy bag, downsize our carry load (hopefully!) and each have a bag of our own.  I was hunting for something to carry Daisy’s everyday essentials in and this brand Zip & Zoe popped up. Now in the interests of transparency, yes we were very kindly gifted this bag so I have been using it for a few weeks before I wanted to share it on the blog so I could review it properly…

The Zip & Zoe range of bags are the brainchild of Babymel, the London-based company that already produce a gorgeous range of fashionable and functional baby bags from newborn upwards. In collaboration with New York illustrator Matthew Langille, the Zip & Zoe collection of backpacks, lunch bags and accessories centre around the characters of the same name and are made for your little one to carry all by themselves.


The mini backpack range starts from 1-4 years and there are plenty of vibrant prints and styles to choose from for both boys and girls. Naturally I chose the rainbow as I’ve made no secret of my love of a rainbow this season. It’s become the colourful happy medium between Daisy and I as she would currently have everything in pink given half the chance!

Aside from lightening the load off our backs, these bags are also machine washable – absolutely vital when ice cream and dirt are involved – and the mini range features a detachable harness for you to keep hold of your little ones from afar as well as padded straps for their comfort too. It also has a little musical tag that Daisy is obsessed with pressing!

Mini style: Zip & Zoe bag

Zip & Zoe bag

To say this bag could not have been more perfectly timed would be an understatement. For the child that would not walk anywhere and insisted on being carried, overnight she has become the classic toddler that just wants to run everywhere! I’m not a fan of actual reins so this harness is helpful without being restrictive to Daisy and looking like I’ve shackled her up! It stores everything she needs and most importantly, she loves wearing it too. On the first day we received it I trialled it in Ikea (possibly the best place to test it given what a maze it is with plenty of hiding spots) and it couldn’t have worked better.

It’s a bittersweet moment when she carries it, while it’s lovely to see her becoming a little girl and enjoying accessorising (something she’s a big fan of already!), putting the nappy bag away was another reminder of how quickly she is growing up, so this gorgeous little backpack that we both enjoy has definitely helped soften the blow.

Shop the entire range of bags and accessories at

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This post was not sponsored, all thoughts and opinions are my own.