Making a statement…


I’ve always appreciated a statement slogan top and now since having a baby I’ve enjoyed playing with them even more. There are days when my clothing says a lot about my mood…

For my first Mother’s day a six week old Daisy very thoughtfully gave me a grey Selfish Mother sweatshirt bearing the word ‘Mother’ which was a proud moment. Since then I have also come to own the Winging It one which if I’m honest sums up most days as a new mummy.

Selfish Mother

Selfish Mother

Aside from being grey, comfortable, and largely forming my daily uniform these days, what I love about these jumpers are that they also give back. Beneath the wording lies a deeper message and by wearing these pieces you are sharing and showing your support for some great charities (and other mothers) . Selfish Mother’s #GoodTees collection give £10 for every adult top and £5 for the children’s versions and have so far donated over £250k as of September this year to charities such as Women for Women UK and Mothers 2 Mothers. 

Alongside some great collaborations this month the brand has worked with Stand up To Cancer delivering the same great tees and sweatshirts but adding to their strong concisely worded pieces with ‘Rebel’ and ‘Stand Up’ and plan to give 50% from the sale of each piece to Cancer Research UK in the process.



All available at Selfish Mother



Across the High Street Topshop’s Lady Garden hoodie is back for a second year showing their support for the Gynaecological Cancer Fund and donating 30% from sales to the charity. Following the success of last year’s hoodie, jogging bottoms are also available bearing the slogan to raise awareness for an important cause.



Likewise, Gap’s RED campaign celebrates it’s 10th year this year and their Inspi(red), Conque(red) and Fi(red) Up pieces over the years have markedly raised $10million to help the fight against AIDS, malaria and tuberculosis. 

Gap x (RED)

Gap x (RED)

Fashion with a conscience and a big trend this autumn, what’s not to love…

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